Building & Construction Manufacturer & Distributor

Manufacturer & Distributor – Building products

Well-known and trusted brands in market wanted to streamline processes and systems and to grow market share through third party referencing and direct to building customers. Competitor hurting sales revenue.

It is my pleasure to provide this business recommendation for Marketingheads marketing services. My name is Peter Dickson and was the managing director of VLP Products Pty Ltd (re-named to TEXO Australasia) from 2004 to 2017.


TEXO supplies specialised construction products to a diverse group of customers, ranging from bricklayers and builders to concrete premix manufacturers and mining houses. Following the acquisition of a small group of construction product companies, we engaged Marketingheads to provide us with detailed customer opinion and market advice that would become the basis of our strategic development.


Marketingheads were charged with delivering TEXO a project report that targeted both customers and non-customers. The work consisted of face to face interviews and metrics development to measure the market perception of our business. Specifically, we were interested in understanding the perception of our performance when compared with that of our competitors. The project was completed to our satisfaction, on time and within budget.


Following several debriefs to the leadership team and significant discussions with the operational management team, the results of the project were then used to construct a road map for change. Marketingheads had a significant positive impact on the growth of our business and contributed to our success.


I have no hesitation in recommending John and Kaye for your strategic marketing studies and plan development. Please feel free to contact me on the number below for any further information.


Peter Dickson, Past MD of TEXO Australasia Pty Ltd. Mobile 0438 244 945